ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.
Other noodle, pasta brands in scanner after Maggi.
Nestle India has tied up with five cement manufacturing units.
Nestle India said it will continue with the existing formula of the product and not change the ingredients
Nestl India on Thursday night decided to take Maggi off the shelves after a controversy erupted over its contents, prompting several states to ban the 'two-minute' noodles.
While Reliance Retail did not comment, sources said the company will have to follow order, at least in Delhi.
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
Nestle now has less than two weeks to convince the regulator why product approval for its noodles should not be withdrawn
The claim is filed with a consumer body.
Maggi's reach is now close to some three million outlets.
60,000 Maggi kits sold out in 5 minutes on Snapdeal!
Maggi noodles was recalled in June because some states had found presence of MSG and excessive lead content in the samples.
Players such as Food Bazaar, Reliance, More and Vishal have already launched their private labels in this category. Names such as Tasty Treat, Disney, Ching's, Smith & Jones from the Future Group stables and Reliance Select from Reliance Retail among others are challenging the market dominance of Maggi in terms of in-store purchases in these retail formats.
The under-one-minute films are titled 'Menu Cards, Mom and Neighbours'.
After Delhi, four more states -- Gujarat, Tamil Nadu, Jammu and Kashmir and Uttarakhand - on Thursday banned the sale of Maggi noodles, as the popular instant snack came under mounting scrutiny over food safety concerns.
Nestle India said in a statement on Friday that its managing director for India, Etienne Benet, would move to the group's head office in Switzerland.
The Indian Army on Wednesday issued an advisory asking its personnel not to consume Maggi noodles.
Nestle desires to relaunch Maggi by the end of this year.
From fast food and athleisure to ACs, the demand for several non-discretionary items has spiked since May 17, when Lockdown 4.0 was extended till May 31.
Nestle India said it has conducted over 3,500 tests.
Top Ramen tested positive for lead in samples taken from Daman.
Nestl India is preparing a blueprint for a possible relaunch.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
This move gives clean chit to noodles and pastas containing MSG.
Celebrities endorsing Maggi can face action If Maggi is tested of high content of MSG.
The SC bench said the report of CFTRI, where the samples of Maggi noodles were tested following earlier orders of the court, will form the basis for the proceedings before the NCDRC.
Nestle India currently exports Maggi noodles to Canada, UK, Singapore and Kenya and to third parties in the US, Australia and New Zealand
A case was lodged on Saturday against Nestle India in a local court here over safety standards of its Maggi product, while actors Amitabh Bachhan, Madhuri Dixit and Preity Zinta have also been separately dragged to the court for promoting the 'two-minute' noodles brand.
Fast Moving Consumer Goods major Nestle may face more action by the Uttar Pradesh Food Safety and Drug Administration, which is testing more batches of Maggi after ordering recall of a batch of about 2 lakh packs of the instant noodles due to higher than permitted levels of lead and a food additive.
The Indian part of the Swiss group employs more than 5,000.
Dabur has launched 44 products during the year.
We are surrounded by food that is contaminated, adulterated and does not meet Indian safety and packaging standards, says Abheet Singh Sethi/IndiaSpend.com.
The complaint is against Nestle's 'unfair trade practices'.
Recently, the company has released videos on Maggi.
10 recipes our readers savoured this year.
Just as Billa-Ranga had become symbols of everything that was wrong with the system many years ago, Nestle is now portrayed as the wickedest of the wicked. Every known food crime in India is now attributed to Nestle including deliberately increasing the level of lead in their noodles, as well as deliberately destroying the health of millions. That's not only unfair, it's downright idiotic, says Rajeev Srinivasan.
The 55-year-old executive takes over on August 1.
Regular consumption of fried, junk and packaged food will have minor to severe health implications, warns dietician Bhakti Adkar.
